We've had enough.
You've probably noticed that with the last several Raskol launches, we've been focusing more on just releasing black tees, not many variations.
Before we'd have a diverse array of tee colors. A funky purple here, a cool blue thrown into the mix etc. Tie-dye to turn heads.
There were a lot of options. Well, to tell you an inside secret, inflation has been wrecking everything around us and the price of blank tees have skyrocketed.
Don't worry, we're eating the costs at Raskol, our tees won't be increasing in price.
But as a result of this global crunch, we've narrowed down our launch items to what we “know” will sell.
Classic black tees.
However there comes a price. Less options. At Raskol, we're all about innovation and expanding beyond the norm.
And we've had enough.
This upcoming September launch, we're bringing back that iconic Raskol wide selection of styles and colors.
This means instead of the 4-7 new tees these past few launches, we are going to have...over 20.
The new designs will all have many versions (black being a given).
We're bringing a new Tie-Dye oversized tee in our MASS tee.
Bad Genetics will come in funky purple and a lilac stringer.
Superweak is getting a cream tank top.
Give Me More Pre will have a Turquoise stringer.
And old favorites like Thick Thighs...will come back in a Glow In The Dark version.
Yup you read that right. Our launch next week is going to feature a TON of Limited Edition options.
Margins be damned. Because what is more important is that deep rooted feeling of Raskol that you can't get anywhere else.
I told you, the bigger we get, the more true to our brand's identity we get.
We came here to kick ass and chew bubble gum...and we're all out of bubble gum.
If you're a fan of our apparel, next week can't come soon enough.