In fact, I experienced the MOST progress in the gym when I stopped maxxing out. The tee resonated with a lot of people and it became our best seller.
Weirdly enough, there seems to be some sort of energy around Fall because ONE year later, in Fall 2021, we released our best selling tee of THAT year, PR or ER.
A delightfully morbid tee, I may have said “either I'm going to hit a PR or go to the ER” prior to attempting a PR at least once in my life.
It struck another chord. People loved the punk attitude of a guy willing to sacrifice himself for a 5lb PR.