Have you ever went to the gym and had an even BETTER session than you expected?
Maybe your music was bumping, the Prs were flowing or the atmosphere was just right.
Whatever were the factors, things just clicked and you're now on a euphoric high?
That's what we aim to do with Raskol.
Take whatever you're expecting and then kick it up a few notches.
Case in point. A few months ago we released our signature Muscle Mommy tee. It was a homage to all the woman who eschewed societal stereotypes and decided to get jacked.
Hunky men, badass women, rejoiced.
But if you know anything about Raskol, we aren't content to just celebrate our victories.
Next week will be our early August launch and the lead design for the launch is our Kinniku Mama (Muscle Mommy in Japanese) design...featuring someone special.
It is our Raskol Athlete LeanBeefPatty rendered in full anime style.
The BEEF as she is affectionately known, has helped shift the cultural landscape of fitness with her influence.
These days, throngs are women are trying to get more jacked (directly referencing her as an inspiration) and we think that is amazing.
We proudly stand behind all the Kinniku Mamas and those that support them. This LIMITED EDITION Beef design is going to come in a black tee, a purple tee, two stringers and a crop top.
It was our most well liked design ever so we expect this one to fly off the shelves next Friday.
And the crazy part?
Remember when I spoke about expectations? This sizzling design is just the tip of the iceberg for the August launch.
You'll want to open up the next e-mail. We'll be previewing something new in the e-mail that Raskol has NEVER released before.
I think you'll be excited.
Stay tuned. Can't wait to exceed those expectations in the next e-mail.
Now go hit that PR.