Sure, looking back, it is seemingly obvious to EVERYONE. The guy was a phony, he was corny and anyone who liked him was later embarrassed to admit it.
But here is the problem, IN THE MOMENT, in 1990, he was IT. If you made fun out of him in 1990...YOU were laughed at.
All the impressionable teeny boppers were fawning over him. Because some marketers (and grifters) pumped up this fake image and hype...the gullible people bought it.
Like I said if you polish a turd enough, you can fool most people.
And this same bag of tricks is being played out in the lifting space.
Brands constructed by business people who don't even lift are slapping painfully generic slogans onto overpriced tees and hoping with (enough influencers being paid to shill their shit) that you'll think its cool.
With enough really attractive, fit people telling you to buy a (basically) blank tee, you'll believe the imaginary hype.