When we launch a new design, once Raskols receive their orders, we REALLY get to see how popular a design is. Because then YOU wear the new tee at the gym, to get coffee, to (get crushed). And as a result, word of mouth spreads.
Now if a design is REALLY catchy, it GROWS in popularity. Miss Thick Thighs? She's sold out of two runs and doesn't seem like she is slowing down.
We've been sold out of all tee sizes (except medium and large) for the last week and the re-order requests have been piling up.