Let me give you a little bit of an interesting insight.
Every now and then, we produce a design that we THINK will be popular and even using our most optimistic predictions...it blows them out of the water.
This is what happened with our recent Thick Thighs...Crush Guys tee.
It is a classic Raskol design.
It is edgy (I mean she IS going to crush you), it is seductive (again, crushing) and it is badass (...yup).
We thought this would be a popular design with our women followers but evidently guys loved it just as much (we see the tags).
Now here is the crazy part.
This is when I knew this design would be a certified classic.
When we launch a new design, once Raskols receive their orders, we REALLY get to see how popular a design is. Because then YOU wear the new tee at the gym, to get coffee, to (get crushed). And as a result, word of mouth spreads.
Now if a design is REALLY catchy, it GROWS in popularity. Miss Thick Thighs? She's sold out of two runs and doesn't seem like she is slowing down.
We've been sold out of all tee sizes (except medium and large) for the last week and the re-order requests have been piling up.
Well to tide everyone over, we've made a whole new batch of tees that you can grab below. What better way to scare “decent” citizens than by showing your unabashed adoration for getting crushed?
Grab them below before they sell out...again.