This year we've really put an emphasis on returning to our roots.

Making apparel and gear for the hardcore lifter. For people who are ABOUT this life.

This means uncompromising designs you can't find anywhere else and....some heartbreak.

Yes you read that right.

Heartbreak.

Because with Raskol, we release so many new designs and variations that some people might forget, we're a Limited Run company.

Meaning that unless it is a staple design, the intention is always to release an item once and then not bring it back (at least for the year).

WHY would we do this?

Well, we're not Walmart. Things aren't mass produced. We have a fantastic local printer in Sacramento that carefully prints and quality checks each tee. We don't cut corners on print quality (each tee's inks use the highest grade, its why our designs pop).

We take pride in these little details and the quality of apparel we put out.

Additionally, one of our biggest secrets with our Limited Runs is that it FORCES us to continually innovate and bring classic new designs to you. Necessity as they say is the Mother of Invention.

It is a fun pressure to have and if you've been seeing our previews for our September launch...it helps produce some of our best work.

This e-mail is a reminder to all of you that many designs you see on the store won't return. We get your Dms, the e-mails and requests for restocks.

And again, on occasion we do, but our primary focus is always on tomorrow and the future story waiting to be told.

To put it even more plainly, this is why you should check the store at least every few weeks to see what is new and what won't be there in a few more.

You never know what you may find. Speaking of which, I think there are some gems on the store if you look carefully.