PRE-SALE (Starts Shipping August 1st)
It seems like these days everyone wants you to pick an identity, a tribe. If you like to get stronger you are automatically a Powerlifter. If you like to build muscle, a Bodybuilder. If you do both, you’re apparently a Powerbuilder. That’s your identity. And you better bleed for it.
But what if you just like to lift...because you really like to lift? What if you’re less focused on a label and more focused on the perpetual pursuit of getting better? This means that at some point this could be getting stronger, at another point leaning down and still further down the line just enjoying the process of having a goal?
They scream in response that you aren’t REALLY about this life. Guess you aren’t hardcore.
Guess not dude. My cheeky response these days whenever someone asks me “so what type of lifting do you do?” is always TONING. Choosing an anti-hardcore label like TONING is liberating because it removes the shackles of false expectations. There is no pretence. I lift because I lift.
There is freedom in running your own race. The Zebra best represents this idea because outsiders try to label it a horse or a donkey. It’s neither. It’s a Zebra.
In folklore, zebras “are an animal symbol that represents community, freedom, balance, and individualism”.
This is a FITTED Polyblend shirt. It is a lighter, more comfortable and fitted shirt. Hugs the sleeves, tapers at the waist for an aesthetic fit.
Fabric: 60% Cotton 40% Poly
Combed Cotton/Poly Jersey 32 Singles 145g 4.3oz
Neck: Set in Collar 1 x 1 Baby Rib Label:Tear Away
Brand: Next Level Style# 6210 (CVC Crew)
The shirt is similar to American Apparel (and fits as such). Comfortable, light and durable. I am a little over 5`9 at 180 and wear a Large typically, Medium if I want a very tight fit.